Is MagicBrief shutting down? Yes — here's what to do
MagicBrief was acquired by Canva and the standalone product closed on 31 July 2026 (8 PM EST). Export your boards and briefs before then — data can't be recovered afterwards. Canva Grow is the official successor; if you want a focused, independent tool for competitor ad research and on-brand creative, that's what Klipio is built for.
Independent software by KAK Digital LLC · not affiliated with Meta, Canva or MagicBrief.
Canva acquired MagicBrief — the standalone tool is winding down
Canva acquired MagicBrief (announced June 2025), and the MagicBrief team spent the past year building Canva Grow — Canva's own creative-analytics and ad-performance product. With Canva Grow now live, the standalone MagicBrief closes on 31 July 2026 at 8 PM EST. After that the platform is no longer accessible.
What you need to know
Closed 31 July 2026, 8 PM EST
The platform is no longer accessible. If you exported your boards and briefs beforehand, keep them safe — they cannot be retrieved now.
Acquired by Canva
Canva acquired MagicBrief (announced June 2025). Over the past year the team built Canva Grow, Canva's creative-analytics and ad-performance product.
Data cannot be recovered
MagicBrief said data could not be recovered once the platform closed. If you did not export in time, your boards and briefs are gone — you will need to rebuild that research.
6 months free on Canva Business
MagicBrief customers are eligible for 6 months free on Canva Business, which includes Canva Grow at its highest usage tier.
What happens to your boards and briefs
MagicBrief said data could not be recovered after the shutdown, so if you did not export before 31 July 2026 your boards and briefs are gone. If you're a MagicBrief customer you're eligible for 6 months free on Canva Business, which includes Canva Grow at its highest tier — the natural path if your team already lives in Canva. If you specifically valued MagicBrief for competitor ad research — watching rivals and spotting the winning angle — a dedicated ad-intelligence tool may serve that job better than a general design suite.
Where MagicBrief users are moving next
Canva Grow — the official successor
The MagicBrief team spent the past year building Canva Grow, Canva's own creative-analytics and ad-performance product. If you're a MagicBrief customer you're eligible for 6 months free on Canva Business, which includes Canva Grow at its highest tier. This is the natural path if your team already lives in Canva.
Foreplay — closest like-for-like swipe file
If what you valued most about MagicBrief was the swipe file — collecting and organising competitor ads into boards — Foreplay is the nearest independent equivalent.
Klipio — watch rivals + generate on-brand creative
Klipio watches the exact competitors you choose in the public Meta Ad Library (re-checked daily), frames what's winning as evidence with provenance (days live, how many rivals use the angle — never an invented performance score), then generates a finished on-brand static ad from a confirmed model of your own brand. Independent software by KAK Digital LLC, not affiliated with MagicBrief, Canva or Meta.
Listed honestly — Canva Grow is the official successor. Klipio is one independent option, best if your priority is watching competitor Meta ads and generating on-brand creative.
Weighing every Meta ad tool?
Read the honest field guide to the tools people consider when MagicBrief closes — the free Meta Ad Library, Foreplay, AdSpy, Atria and Klipio — with what each is genuinely best for.
MagicBrief shutdown — FAQ
Is MagicBrief really shutting down?
When exactly does it close?
Do I get anything as a MagicBrief customer?
What is the best MagicBrief alternative?
Can I move my boards somewhere else?
Rebuild your competitor research
Klipio reads the public Meta Ad Library directly, so there's nothing to import — re-add the competitors you care about and get their current live ads fresh. Every plan starts with a 3-day free trial.
Start your 3-day trial →